July 25, 2025: Targeting small-town India’s growing appetite for organised retail, SuperK has raised ₹100 crore in a Series B funding round as it gears up for a major expansion across Andhra Pradesh, Telangana, and Karnataka.
The retail startup, founded in 2020 by BITS Pilani alumni Anil Thontepu and Neeraj Menta, runs over 130 franchisee-led stores in 80 towns. With this new capital, SuperK aims to scale its store network to 300 towns, build its core team across key departments like marketing and operations, and strengthen its tech stack and product offerings.
The company is focused on serving value-conscious consumers in non-metro towns with essentials ranging from groceries to electronics like mixers and fans. It recently entered the e-commerce space to cater to these needs more efficiently and increase access in under-served markets.
SuperK Funding to Boost Tier 2 and 3 Retail Expansion
“We’ve spent the last year rebuilding our tech and retail infrastructure, our own POS system, a mobile app, and a membership programme now responsible for 75% of our sales. With this round, we’re ready to scale that model to new markets,” said Anil Thontepu, Co-founder of SuperK.
SuperK’s in-house retail technology and franchise model empower local entrepreneurs to run branded supermarkets with tech-enabled operations, customer loyalty programmes, and real-time data access. This approach allows the company to grow without owning or operating its own stores directly—keeping operations lean while ensuring brand consistency.
Backing the startup, Binny Bansal said, “SuperK is redefining how retail works in smaller towns by enabling local ownership and better customer experiences. We see strong potential in their model to transform organised retail in Tier II and III markets.”
SuperK’s expansion will not only add new stores but also broaden its product categories to meet wider household needs, all while hiring across functions to support this scale.
The latest round of funding was co-led by Binny Bansal’s 3STATE Ventures and CaratLane Founder Mithun Sacheti, and also saw participation from Indian cricketer Shubman Gill, alongside existing investors Blume Ventures and Xeed Ventures.
