Aampe, which enable its customers to learn user preferences (true personalization) through communication throug its API’S has raised $7.5 million to drive product development and fuel its global expansion.
The company which automates content creation, experimental design, and conversion tracking stated that optimising marketing processes significantly fast-track user engagement, while shortening time and effort unlike the traditional rule-based systems.
Paul Meinshausen, Co-founder and CEO, Aampe said “Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. We have created a way for CRM AI agentsto iteratively learn user preferences and then adapt and respond to those preferences, unlocking the benefits of better customer experience.”
Through agentic AI, Aampe transforms app marketing messages into personalised experiences, shifting from one-way communication. It tracks and adapts to each user’s responses, clicks, and actions, providing marketers insights on user preferences in a dashboard.
“We’re delighted to lead this round to support a team that is best placed to build the next generation of an AI-native customer engagement stack for businesses. We keenly look forward to collaborating with them as they scale up,” said Aakash Kumar, Managing Director, Matrix Partners India.
Aampe reports 30% increase in new user conversions
The firm says that customers have reported a 30% increase in new user conversions, a 4X increase in customer retention, and savings on SMS spending through efficient messaging. In the first eight months of 2023, the firms MRR witnessed a compound monthly growth rate of 32%.
Anandamoy Roychowdhary, Partner – Surge, Peak XV Partners said in a statement, “Aampe builds a fantastic product that has seen their customers significantly improve retention numbers. The users of these apps have much better outcomes as well. I’m excited for Aampe to take this great product to a lot more customers.”
Aampe has raised a total of $9.3 million since its began operations in 2020. Aampe presently serves over 50 million users monthly, serving customers such as HAAT, IntelyCare, PayU, and Swiggy.
The funding round was led by Matrix Partners Indiaand Peak XV Partners.
