Artificial Intelligence startup Flickstree, has raised $5 Mn. The investment will be used by Flickstree to strengthen its technology and product while expanding globally.
The news follows Flickstree’s $3 million Series A funding in February 2020 from investors including LionRock Capital, Accretio Investments, Samsung Venture Investment Corporation, and Venture Catalysts.
“Flickstree uses the power of artificial intelligence to create the most compelling branded video content at scale, at no-cost for brands. Moreover, they use their data engine to promote these videos that keep churning transactions on auto-pilot mode,” said Dr. Apoorva Ranjan Sharma, cofounder of Venture Catalysts.
Founded in 2016 by Saurabh Singh, Rahul Jain, and Nagender Sangra, Flickstree creates artificial intelligence-based video content for video commerce. In essence, it develops and aggregates engaging video content and later, embeds them within its partnered publishers.
Content led commerce is the future of ecommerce- Flickstree CEO Saurabh Singh
According to Flickstree, it uses voiceover, script, and auto-generated video content that are enabled by artificial intelligence. These automated videos are also distributed through the company’s own apps, websites, and affiliated outlets.
“Consumers love watching video content before making transactions. That’s why content-led commerce is the future of e-commerce. Flickstree’s AI creates great content that consumers love to watch and transact, making this a cutting-edge platform to partner with, for all e-commerce brands worldwide,” said Saurabh Singh, CEO of Flickstree.
Flickstree asserts to have a sizable publisher partner network of over 150. It also states that it has customers in the United States, the United Kingdom, Australia, and the Middle East.
ThePre-Series B investment round was led by Venture Catalysts.
