January 19, 2026: AssetPlus, a fully digital-assisted Mutual Fund Distributor Platform, is accelerating its growth after securing ₹175 crore in a fresh funding round. The capital will fast track technology upgrades, expand its product offerings, and advance initiatives designed to streamline comprehensive wealth management for distributors and investors alike.
Founded in 2016, AssetPlus equips mutual fund distributors (MFDs) with digital tools that enable consistent, advisory-led support for households across India. The platform positions mutual funds at its core, complemented by health and term insurance products, enabling distributors to deliver integrated financial planning through a single system.
The rise of self-directed investing has highlighted persistent challenges such as fragmented decision-making, emotional biases, and inadequate long-term planning. The wealth management platform sees advisory-led models, strengthened by technology, as key to helping retail investors navigate these issues while increasing participation in financial markets.
Currently, more than 18,000 MFDs operate on AssetPlus, collectively managing over ₹7,250 crore in assets under management (AUM), handling a monthly SIP book exceeding ₹125 crore, and serving over 1.5 lakh investors. The platform focuses on reducing operational burdens, improving compliance, and centralizing multiple financial solutions to enhance distributor efficiency and client outcomes.
AssetPlus To Deploy the Fresh Capital to Expand Mutual Fund Platform
The Mutual Fund Distributor Platform platform is also investing in technology to meet regulatory requirements, boost workflow efficiency, and enhance advisory capabilities. AI-driven tools are being explored for risk assessment and personalized client engagement.
Additionally, AssetPlus Academy provides structured training and certification programs for distributors, with Sunil Subramaniam, former MD of Sundaram Mutual Funds, joining as a strategic advisor to strengthen advisory quality.
Looking ahead, the wealth management platform aims to build a scalable, distributor-led wealth management infrastructure capable of reaching 100 million Indian households, aligning with the country’s evolving financial landscape.
Funding and Investors
The ₹175 crore round was led by Nexus Venture Partners, with participation from Eight Roads Ventures and Rainmatter by Zerodha. Early supporter Bhupinder Singh continues to back the company, reinforcing confidence in its growth strategy.
