December 18, 2024: Bizom, a retail intelligence startup platform has successfully raised $12 million in a Series B round for accelerating product development, support delivery infrastructure, and expansion of key accounts.
The startup focused on the retail industry, has a SaaS platform that helps improve sales efficiency, product distribution, and retailer-brand relationships. The firm has a portfolio of over 600 retail brands from industries such as CPG, dairy, and FMCG on its platform, which digitalizes the route to market operations. This augmented visibility into ground operations and enable brands understand product demand in the market.
Lalit Bhise, CEO, Bizom, said “This investment isn’t just capital—we are engineering the future of retail distribution through next-generation products like Real Intelligence infrastructure, agentification, voice recognition, and augmented reality to address real-world challenges faced by global retail enterprises.”
“We are excited to partner with Bizom. Their platform is trusted by several FMCG enterprises and empowers them to drive growth by streamlining distribution and enabling faster insights into the market. This investment is in line with the focus of our Fund’s Investments,” said Srikanth Tanikella, Managing Partner at Pavestone.
Bizom accelerates digitizing B2B Retail
“The digital transformation of India’s consumption landscape is accelerating, and Bizom is perfectly positioned to lead this revolution in retail distribution. Our investment reflects our confidence in their vision of digitizing B2B retail,” added Dinesh Agarwal, CEO, IndiaMART.
The latest round of funding led by Pavestone, a Hyderabad-based venture capital firm. Pavestone has invested $7.5 million in this round, which also saw participation from existing investor IndiaMART and other family offices. Bizom has raised around $6 million till now in Series A round of funding.
