Clensta, a science backed affordable home & personal care startup brand announced today it has raised Rs 75 crore in debt and equity in a pre-Series B round, and onboarded actress Parineeti Chopra as an investor, partner, and brand ambassador to further its vision and expand market outreach.
The company envisioned a tremendous potential for effective & affordable home & personal care solutions in the Indian market. Furthermore, it wanted to offer a range of Made for India & Made In India products.
Founded in 2016 by Puneet Gupta, the Gurugam-based direct-to-consumer personal care firm started with its proprietary product waterless bathing solution. Since its inception Clensta has secured Rs 105 crore with participation from IAN and IAN Fund, IPV, VCats, Hem Securities, IIT Delhi, and US-AID. It currently offers a wide range of sustainable and affordable wellness, hair care, skincare, eye care, lip care, fragrance, and body care products—all researched and developed at IIT-Delhi.
The brand portfolio include five technologies and 6+ patents under its name. “We are delighted to announce our recent round of funding and are grateful to the investors who’ve showed their faith and trust in Clensta’s vision to revolutionise the personal care industry,” said Gupta, Founder and CEO, Clensta.
Clensta to invest in brand building, and scale up of operations nationally
“The round of funding will now enable us to scale up operations, strengthen brand awareness nationally, and fortify our marketing and distribution efforts across geographies, both online and offline.” Puneet added.
Clensta boasts a topline growth by 100% in FY23 and plans to increase it to 3X in FY24. “We are excited to go along on this journey with Clensta and look forward to supporting them as they expand and grow their business in India and globally. What attracted us to the brand was their USP, which is to combine nature and technology to create science-backed, innovative products that are affordable and effective,” said Hardik Shah of TradeCred.
According to the company over 1.1 Billion people across the World lack access to the essential requirement for a healthy life; water. More than 2.7 Billion people face water scarcity issues for at least one month, every year. Water scarcity is upon us! By 2025, at least 50% of the world’s population could face irreversible water scarcity issues.
The funding was led by TradeCred along with the UAE royal family, with the participation of other investors like Export-Import Bank of India, Mumbai Angels, Keiretsu, LetsVenture, and O2 VC Fund.
