Doceree, which builds solutions for Health Care Professionals ( HCP ) programmatic marketing with proprietary data tools, plans to invest $35 million to introduce new products and augment technology development, and accelerate its expansion efforts to reshape communications to HCPs world over.
Founded in 2019 by eminent healthcare marketing professionals Harshit Jain and Daleep Manhas, Doceree aims to address the problem of rising healthcare costs by bringing efficiency and effectiveness to physician engagement with the use of data and creativity in healthcare marketing.
HCPs, pharmaceutical and life-sciences companies, and healthcare media agencies, need to effortlessly connect to their networks and within their digital workflows, to accomplish better patient health outcomes and that is what Doceree offers.
Doceree claims to be the largest global network of HCP-only digital platforms, which has made rapid strides in HCP communications through its programmatic messaging capabilities. It helps clients across the globe maximise the performance of their physician engagement initiatives.
“We have been able to simplify HCP engagement globally with our unique AI-enabled proprietary technology and offer quality end-to-end HCP-targeting solutions that have helped our clients succeed with profitable growth,” said Harshit Jain MD, Founder and Global CEO, Doceree, in a company statement.
“The pharma messaging space is evolving at a fast pace and our solutions are aligned to meet the immediate requirements of the life sciences industry. The investment speaks volumes about the value we are creating in the space. We are growing massively and have a competitive edge. We are thrilled about the future as we continue to expand and touch new horizons in the space,” Jain added.
Creaegis bets on Doceree deep learning-based data model
“We are excited to partner with Harshit and the Doceree team to support the company in its next phase of growth led by an industry-leading digital platform driven by deep learning-based data model,” added Creaegis Managing Partner and CIO Prakash Parthasarathy and Partner Nitish Bandi. Also after entering the US, India and the European markets, Doceree has expanded its footprint to Africa, Southeast Asia (SEA), and the Gulf Cooperation Council (GCC).
To accelerate its growth the company raised the $35 Million Series B funding round led by Creaegis, a digital and technology investment firm. Existing investors, Eight Roads Ventures and F-Prime Capital, also participated in the round. Investec also advised Doceree on the Series B transaction.
The Healthcare platform based in New Jersey raised $11 million in a Series A in the previous year, a round led by Eight Roads Ventures, a global investment firm backed by Fidelity. F-1 Prime Capital and Alkemi Growth Capital also participated in the round.
