Water Brand ‘Clear’ Takes a Leap in Growth with ₹25Cr Funding

Energy Beverages a privately owned firm has raised ₹25 Crore from JM Financial Private Equity. The water company which owns CLEAR brand bottled water, intends to infuse the fresh capital to accelerate its current and new expansion plans, according to a statement from the firm.

“The Indian bottled water market is highly under-penetrated and fragmented, and we are witnessing a structural shift in consumption from the unorganised to the organised market, owing to factors like hygiene, and a general rise in health awareness in a post-COVID-19 world. Clear has exhibited remarkable growth, securing a presence across the country,” said Darius Pandole, MD and CEO – Private Equity, JM Financial. The Ahmedabad-based brand offers bottled water in sizes including 200ml, 500ml, 1 litre, 2 litres and 5 litres.

Energy Beverages ‘CLEAR’ record rapid growth

“At Clear, quality and innovation are pillars of our core philosophy. Pioneering vertical labelling and square-shaped bottles and introducing sustainable options demonstrate our commitment to innovation. Our company has witnessed exponential growth in the last three years, and we envisage an even more accelerated trajectory in the coming years. Our focus is on crafting a preeminent bottled water brand synonymous with trust and quality,” said Nayan Shah, Founder and CEO, Energy Beverages.

JM Financial India Growth Fund III is a private equity fund registered with SEBI. It focuses on small- to mid-market companies in financial services, consumer, IT/ITeS, infrastructure services, and manufacturing sectors. The fund’s existing investments include API Holding, Aarman Solutions, BigHaat Agro, and Silverpush, a leading adtech company providing advertising solutions.

This investment from JM Financial in Energy Beverages is its fifth investment of from the firm’s Growth Fund III.

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