October 7, 2024: Frammer AI, a media SaaS platform, is advancing video production process with its advanced AI technology. To back this growth plan the company has secured secured $2 million in seed funding led by venture capital firm Lumikai.
As businesses across sectors strive to enhance their digital presence, the company positions itself as a transformative player in the media-tech space, particularly for enterprises looking to optimize their content strategies.
Founded by seasoned executives from NDTV, leverages its AI-powered studio to transform lengthy, complex videos into digestible, engaging clips suitable for various social media platforms. By streamlining this traditionally time-consuming process, the platform enables businesses to convert a 30-minute video into 35 short packages within just five minutes. This efficiency not only saves time but also allows companies to maximize their content’s reach and impact, catering to the growing demand for short-form video.
In a recent statement, Suparna Singh, CEO and co-founder of Frammer AI, emphasized the increasing interest in short-form video content. “We’ve used all our experience and knowledge to train Frammer to deliver the most accurate results for complex content,” Singh noted. This expertise translates into tangible benefits for clients, helping them cultivate larger audiences by unlocking the full potential of their existing video assets.
The media SaaS platform stands out in its approach by focusing solely on enterprise clients rather than individual influencers, navigating a less cluttered market niche. The platform’s robust features include high-quality transcription for Indian languages, sentiment detection, and automatic metadata generation, catering specifically to the diverse linguistic landscape of India.
Additionally, the platform’s ability to convert horizontal videos to vertical formats is a significant draw for clients, particularly in the sports and entertainment sectors.
Frammer AI to tap lucrative markets to grow its revenues
As it expands its footprint into these lucrative markets, the media SaaS platform plans to use its newly acquired funding to bolster its technology team and enhance its proprietary training methods.
“We have been getting a large number of requests from sports and entertainment publishers, especially the OTT platforms,” said Arijit Chatterjee, Co-Founder and COO of Frammer AI. This funding will facilitate the quick launch of new verticals, capitalizing on the existing archives that many content creators have yet to monetize effectively.
The backing from Lumikai, known for investing in interactive media and gaming, reflects a growing confidence in the potential of media-tech solutions like Frammer AI. “We look forward to the journey with Frammer AI. As a leadership team, they have consistently driven businesses from inception to profitability,” said Salone Sehgal, Founding Partner at Lumikai. This partnership not only signals Lumikai’s commitment to innovation in the media landscape but also highlights Frammer AI’s unique value proposition in a competitive market.
As businesses increasingly turn to video as a key component of their marketing strategies, platforms like the media SaaS platform AI are poised to play a pivotal role in shaping the future of content creation. With a focus on efficiency, quality, and advanced AI capabilities, the media SaaS platform is not just keeping pace with the industry but is, in fact, leading the charge toward a new era of digital storytelling.
