October 29, 2025: Gruhas Collective Consumer Fund (GCCF) wraps up its maiden fund with ₹100 crore and prepares to activate a ₹50 crore green shoe option. Launched in early 2024, GCCF is a joint initiative between Gruhas and Collective Artists Network, aiming to back next-gen consumer brands that blend creativity, community, and capital.
The fund has attracted support from institutional investors like 360 One Prime and Anand Rathi, along with family offices and HNIs across geographies.
With seven startups already in its portfolio, GCCF is betting on brands that resonate with India’s evolving lifestyle and wellness trends. Among its early investments are Superyou, a protein snack brand backed by Ranveer Singh; Bold Care, a sexual wellness startup; Bebe Burp, which offers organic baby food; and Bummer, a comfort-focused apparel brand.
Gruhas Collective Consumer Fund Backs Superyou, Bebe Burp in Maiden Fund Success
The Gruhas fund is projecting an IRR of 70%, driven by strong valuation mark-ups in two of its portfolio companies.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, in a statement said “Our vision with GCCF is to bring together capital, creativity, and community to empower the next wave of enduring businesses. With seven investments already in place, we are just getting started, and our commitment is to back the kind of founders and ideas that will define India’s evolving consumption story for decades to come.”
The green shoe option is expected to further expand GCCF’s reach, allowing it to support more consumer-centric ventures across Tier 1 and Tier 2 cities.
Gruhas is also making moves in proptech, having partnered with Brigade Enterprises to launch a ₹300 crore fund under Zoiros Projects. This dual-pronged strategy reflects a broader commitment to innovation across both consumer and real estate sectors.
