July 16, 2025: Mumbai-based KNOT, a fast fashion delivery startup is proving that the model still holds promise when backed by execution and market fit. While recently shuttered Blip, known for its 30-minute doorstep fashion delivery in Bengaluru, has highlighted the growing strain on early-stage innovation in the quick-commerce space.
Defying the odds, Knot is doubling down on rapid fashion delivery, riding a wave of investor confidence and growing consumer appetite for near-instant style. Founded earlier this year by Archit Nanda and Rachit Bansal after pivoting from their earlier social app Slick, the startup has already partnered with over 70 fashion-forward brands like Snitch, The Souled Store, The Bear House, and Off Duty.
Knot to Challenge Myntra, Nykaa in Quick Fashion
At a time when consumer shopping habits are increasingly influenced by mood, social media, and impulse, often dictated by Instagram trends, Knot aims to bridge the gap between demand and delivery. “Fashion buying is no longer passive. It’s event-driven, mood-driven, and needs to be immediate,” said co-founder Nanda.
Unlike other quick-commerce players that struggled with inventory or logistics challenges, Knot leverages a curated multi-brand model with a hyperlocal delivery network. This has allowed it to build a more sustainable framework for speed without compromising variety.
Backing this momentum is a fresh $3 million funding round led by Kae Capital, with participation from Sparrow Capital and prominent D2C founders from Snitch, The Souled Store, Bonkers Corner, and diamond jewellery label Aukera. The capital will help Knot expand operations beyond Mumbai into Delhi, Bengaluru, and Pune, while also enhancing its tech stack and onboarding new partner brands.
“The fashion ecommerce experience has barely evolved since the days of Myntra’s rise. Quick commerce has redefined essentials, but fashion still lags behind,” said Sunitha Viswanathan, Partner at Kae Capital. “Knot is among the first to offer a scalable solution for real-time fashion needs.”
The quick-fashion wave continues to gain traction across the ecosystem. Gurugram-based Zulu Club recently closed a $250,000 seed round from TDV Partners, while Slikk—a 60-minute fashion delivery player, secured $10 million led by Nexus Venture Partners. Even established platforms like Myntra, Ajio, and Nykaa are exploring the quick-delivery model for trend-sensitive apparel categories.
Knot’s resilience comes as a signal that while not every early player survives, the demand for instant fashion is very real, and startups with the right mix of product, partnerships, and logistics can still win.
