August 20, 2024: Livpure, has secured Rs 208 crore in funding from M&G Investments through its Catalyst investment strategy. The water purifier company will deploy the fresh capital to augment category expansion and product development through R&D and innovation, widen its offerings, expand its market presence, and target emerging consumer demand in the home category.
“This investment will allow us to innovate faster, expand our product portfolio and retail presence, and make our high-quality home solutions accessible to more Indians,” said Navneet Kapoor, Co-founder and Chairman of Livpure, in a statement.
Founded in 2012, the company develops and markets wellness-focused products, including water purifiers, subscription-based water purifiers, air coolers, kitchen appliances, mattresses, and sleep accessories.
Livpure to widen market footprint and accelerates new product innovation
“With this investment, we will further enhance our focus on developing cutting-edge products that address the growing needs of Indian consumers. We are particularly keen on further enhancing our water-as-a-service offering along with eco-friendly sustainable solutions in home and kitchen offerings,” added Livpure Managing Director Rakesh Kaul.
“As Livpure strives to reduce the cost of access to clean water, arguably humanity’s most fundamental and vital resource, we are well aligned. This partnership underscores our commitment to sustainable technologies, and we look forward to supporting Livpure’s vision to drive the brand to scale and achieve new milestones,” said Praveg Patil, Head of Asia Pacific – M&G Impact and Private Equity.
InCred Capital acted as the exclusive advisor to the firm’s on the fundraise. It also secured around Rs 25 crore from Ncubate Capital Partners.
