December 16, 2025: Moxie, a fast-growing haircare brand, has successfully raised $15 million in a new funding round to accelerate its research and development, to consolidate its product portfolio. Further, the brand will invest in expanding Moxie’s talent team and expanding distribution, with a focus on modern trade and quick commerce platforms.
The fresh capital infusion will also enable Moxie manage its increasing inventory levels as the brand scales operations.
Moxie, which currently offers a range of 19 products, is focused on innovative haircare formulas, designed entirely in-house. While the company doesn’t yet hold patents for its proprietary formulas, it is committed to creating original intellectual property (IP). According to co-founder Nikita Khanna, the brand’s approach to formulation differs from skincare brands that rely on hero ingredients, as the haircare category demands a more complex, resource-intensive approach.
Moxie to Expand Haircare Brand in India, Expand D2C Distribution Network
“Our formulations are built from the ground up,” said Khanna. “We are not just picking ingredients off the shelf. At the molecular level, haircare innovation requires time and precision.”
Moxie’s product line includes a mix of everyday essentials like shampoos and conditioners, as well as styling-first products like finishing sticks and hair wax sticks. With its focus on styling and beauty rather than clinical treatments, Moxie is setting itself apart in the competitive haircare market.
Khanna also shared that the brand is planning to expand its presence in India’s omnichannel market, focusing on partnerships with salons, modern trade, and specialty cosmetics stores. The brand has seen strong consumer engagement on quick commerce platforms, where customers often reorder products for replenishment.
Founded in 2023 by Khanna and Anmol Ahlawat, the hair care brand has managed to maintain profitability since its inception. The company achieved an annual recurring revenue (ARR) of over Rs 100 crore by November 2025 and has seen a nearly fourfold increase in monthly revenue in the past year.
As Moxie looks ahead, Bessemer’s Anant Vidur Puri sees big potential in the brand. “We view Moxie as a category-defining company. It’s more than just a haircare brand—it’s about creating a feeling and a character. There’s plenty of room for growth within the haircare space,” said Puri.
The latest round of funding was led by Bessemer Venture Partners. This capital infusion comes just a year after the company raised $2.1 million in a previous funding round.
Existing investors such as Fireside Ventures, alongside with a number of angel investors including Navin Parwal, Sangeet Agarwal, and Arjun Purkayastha, also participated in the latest capital infusion.
