Nazara Invests in Snax Games, Gains Exclusive Publishing Rights

Gaming & Sports media platform Nazara Technologies, has invested about Rs 4.15 crore ($500,000) through its subsidiary, Nazara PTE Ltd, in Snax Games Ltd, an Israeli game developer. Through this investment Nazara gains exclusive publishing rights for Snax Games’ titles in the Indian subcontinent and the Middle East for five years.

Its debut game Parties & Puzzles is a novel casual multi-game genre. “We are excited to partner with India’s only listed gaming company Nazara Technologies to bring our games to millions of users in India and the Middle East. Our first game ‘Parties & Puzzle’ will be made available soon through Nazara’s publishing platform,” said Adam Gal-Ed, CEO, SNAX Games Ltd.

Earlier in March, Nazara Technologies bought Pro Football Network, a digital platform that tracks the National Football League in the US, for $1.82 million. This acquisition enabled its subsidiary Absolute Sports a substantial 73.3% stake in the firm. Later, in May, the company hiked its majority stake in Chennai-based games maker Nextwave Multimedia from 52.38% to 71.88%.

Nazara Technologies consolidates market prowess

Nextwave develops cricket simulation games for mobile phones and holds intellectual property for the world cricket championship series. After Nazara got thet nod from its board to raise Rs 750 Cr, its first investment activity since 2021, it envisage to expand mergers and acquisitions in the coming years according to an online financial news report.

The company is a leading India based diversified gaming and sports media platform with a presence in India and across emerging and developed global markets such as Africa and North America, with offerings across the interactive gaming, eSports, , ad-tech and gamified early learning ecosystems.

The company owns some of the most recognisable IP, including WCC and CarromClash in mobile games, Kiddopia in gamified early learning, Nodwin and Sportskeeda in eSports and eSports media, and Halaplay Technologies Private Limited (“Halaplay”), Openplay Technologies Private (“Openplay”) in skill-based, fantasy and trivia games and and Datawrkz in digital ad tech. The company was among the first entrants in the Indian market in eSports (through Nodwin) and cricket simulation (through Nextwave).

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