August 7, 2025: Emerging make-up brands like RENÉE Cosmetics capture growing consumer interest through innovation and inclusivity. Amid increasing demand for authentic, diverse, and tech-driven beauty solutions, RENÉE Cosmetics has successfully secured $30 million in a Series C funding round, pushing its valuation to an impressive $200 million.
This latest capital infusion marks a significant milestone for the Ahmedabad-based brand, positioning it to aggressively scale operations and deepen its footprint across India’s burgeoning Tier I and Tier II markets.
RENEE Triples its growth
RENÉE’s meteoric rise over the past 18 months, tripling its growth,is underpinned by a strategic omnichannel expansion, resonating product innovation, and robust consumer engagement.
The company currently operates across major e-commerce platforms and boasts a network of over 1,200 shop-in-shop locations and exclusive brand outlets. Its international forays are underway, with a pilot online presence in key global markets such as the US, UAE, and Australia, signaling ambitions beyond domestic dominance.
With the fresh capital, RENÉE plans to diversify its product portfolio, amplify marketing campaigns, and upgrade its technology infrastructure, all critical levers for accelerating growth.
Co-founder Ashutosh Valani emphasizes that this funding will help optimize consumer acquisition costs and enhance conversion rates across both direct-to-consumer (D2C) and marketplace channels. The brand is already operating at an annual revenue run rate (ARR) of ₹500 crore and aims to double this figure within two years, reflecting aggressive yet achievable growth targets.
The Series C round was led by Playbook, joined by existing investors including Evolvence India, Edelweiss Discovery Fund, and Midas Partners. Vikas Choudhary, Founding and Managing Partner of Playbook, noted the shifting preferences of young consumers towards brands that emphasize authenticity and inclusivity, especially in underserved Tier 2+ markets, where RENÉE is establishing leadership.
This blend of primary and secondary capital highlights strong investor confidence in RENÉE’s scalable business model and market potential.
Competing with established giants like Sugar Cosmetics, Lakmé, Insight, and L’Oréal’s NYX, RENÉE is carving a distinct niche by targeting evolving consumer needs with a tech-enabled, inclusive approach.
This latest funding milestone underscores the growing investor appetite for innovative beauty startups poised for rapid growth in India and beyond.
