SVISH On-The-Go has raised INR 10 crore funding in the pre-series,to augment its product portfolio, raise awareness about hygiene-below-the-belt products and regimens for men and women, and strengthen customer engagement strategies.
Svish on The Go was born at the height of the pandemic in October 2020, when a craft brewer and an advertising expert recognised a growing need for essential sanitisation products that looked and smelt better than what was already in use.
Their flagship product was marketed as a hand sanitiser spray that “smells better than a body deodorant” and India’s 1st Gadget Disinfect Wipes. Following a seed funding round of USD 400,000, the brand focused on diversifying its product portfolio to include more products catering to hair hygiene and intimate hygiene.
A hygiene-focused startup for millennials and Gen Z, SVISH understands that complete hygiene is crucial to maintaining health – a message that has been heightened since March 2020 and has dominated most of the discussion around health during the pandemic.
With time, however, co-founders Ishan Grover and Jaideep Mahajan realised that intimate hygiene was rarely the focus of such discussions. Even when people spoke of intimate care and hygiene, they almost always referred to products for women; there was virtually nothing catering to men’s intimate hygiene.
SVISH has set itself as the benchmark as the fastest growing D2C (Direct-to-Customer) personal hygiene startup in India. It looks to replicate and even exceed the growth targets set in the previous financial year. The brand saw a 900% growth in revenue in less than a year, where the average order value grew by 300%. The traffic on the SVISH website grew by 2000% in the past year, a testament to the popularity of the brand.
The funding round was led by Wami Capital and supported by existing investor LC Nueva AIF, with BrightBridge Advisors as the investment banking partner for this transaction.
