The Ayurveda Co to invest $12.2 Mn to digitize and improve ayurveda access

The Ayurveda Co, a beauty and wellness company founded in 2020 by Shreedha Singh and Param Bhargava, has raised $12.2 million (Rs 100 crore). Sixth Sense Ventures led the funding round, with participation from notable startup founders, venture debt funds, and movie actor Kajal Agarwal.

The company’s extensive product line includes over 100 stock keeping units (SKUs) and is available at 20 brand outlets and more than 5,000 retail stores, all based on ayurveda principles.

The firm will deploy the funds to focus on digitising ayurveda through an app, expected to be launched around June-July this year, CEO Shreedha Singh stated. It also plans to expand its offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around ayurveda.

“Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Further, with rapid evolution of consumer preferences towards natural, and now ayurveda-driven, T.A.C is addressing this with affordable pricing and accessibility across all target groups,” said Nikhil Vora, Founder and CEO of Sixth Sense Ventures.

The Ayurveda Co’s aim is to create high-quality, efficacious products that are deeply rooted in the principles of Ayurveda. The brand’s vision is to help consumers discover and connect with this ancient Indian science and make it accessible to everyone.

“India has a deep-rooted tradition of Ayurveda, with a long history of the practice of this science. Our aim is to bring this knowledge to the world and promote the Indian Heritage of handlooms, artisans and ancient Ayurveda,” says Shreedha Singh, CEO and Co-founder of The Ayurveda Co.

This Series A funding is a significant milestone for T.A.C and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially millennials and Gen-Z to make Ayurveda mainstream,” Singh added.

The company plans to integrate and automate Dosha Consultation-based personalised skin, hair and wellness routines. By leveraging technology, the app will provide personalised consultations based on the user’s individual body type, lifestyle and preferences.

In the past year, there has been a growing interest in Ayurvedic products as consumers become more health conscious and seek natural alternatives. The Ayurveda Co’s focus on authenticity and accessibility has helped it stand out in the crowded beauty and wellness market.

With this latest funding, The Ayurveda Co is well-positioned to capitalise on the growing demand for natural and ayurveda-driven products. By expanding its digital footprint and improving its offline presence, the company is set to make Ayurveda mainstream and accessible to a wider audience.

More stories

Share article


Latest articles