Traya Attracts ₹75Cr Investment for its Promising Hair Care Story

Traya, the hair care startup has secured Rs 75 crore to meet its expansion plans in the aread of holistic hair-loss solutions to the mass market.

Founded in 2019, the Direct to Consumer firm claims to offer a scientific solution to a stubborn problem that many people face, hair loss of each individual, it said in a statement on Tuesday.

Traya’s hair fall solutions approach is to treat hair fall internally by identifying the root cause of hair fall. It delivers hair solutions through its brand stack of tech and formulations that include online diagnosis and a team of hair coaches and doctors.

Previously, the company raised capital from Fireside Ventures, Kae Capital and Whiteboard. With a workforce of 800 people, the hair care brand has served more than 8 lakh consumers through brand tie-ups with marketplaces including Amazon and Flipkart.

Traya Reports Remarkable Growth of 2.5 X in last 12 Months

Traya has reported remarkable growth of 2.5X in the last 12 months, Saloni Anand, Co-founder of the company said “At Traya, our customers are at the heart of everything we do. We understand that customers want to see results, and we will go to whatever lengths necessary to deliver on that promise. It is because of our efficacy and loyalty that we have sustainably grown 2.5X in the last 12 months.”

Anand added that the funding helps us to accelerate our vision to provide personalised and effective solutions to address the unique hair-related needs of each individual. We are committed to helping people take control of hair loss and helping them feel confident again.

“We are excited to partner with Traya. We believe Altaf and Saloni have built a unique business with a focus on holistic care leading to better outcomes for customers. Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of ayurveda, allopathy, and nutrition. Our investment in Traya fits Xponentia’s thesis to back fast-growing and profitable digitally native consumer brands,” Rahul Bahri, Director at Xponentia Capital, said.

The funding was raised from private equity fund Xponentia Capital.

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