October 15, 2024: Hyderabad based Troo Good on Tuesday announced it has secured $9 million in a funding round. The fresh capital infusion is aimed to augment its plans to strengthen infrastructure, widening distribution strengths, and accelerate product innovation.
Troo Good, which sells a range of millet-based snacks, like chikkis, protein bars, and Nutri bars, has reported consistent profitablilty, recording revenue growth year-on-year, the company revealed in a statement.
Raju Bhupati, Founder and CEO of Troo Good said “This funding marks a pivotal moment in our growth journey as we scale our infrastructure, expand our distribution network across India, and focus on innovative millet-based products.”
Troo Good to Expand Manufacturing Facilities
“The funds will help us enhance our manufacturing capabilities, reach more consumers, and innovate with new products that cater to our customer’s evolving tastes and needs,” Bhupati added.
Founded in 2018, Troo Good had previously raised Rs 55 crore in a Series A round in November 2021. With the latest round of funding, the millet snack company has generated a total funding of nearly Rs 130 crore. The firm, which competes with Madmix and Soulfull, sells over three million units of its popular millet chikkis and other millet snacks daily.
The funding round was led by Puro Wellness, along with participation from existing investors, Oaks Asset Management and V Ocean Investments.
