February 24, 2026: Wishlink, a creator-commerce platform is shifting its focus toward scale and product depth after closing a $17.5 million Series B round With fresh capital secured, the company’s next phase will centre on technology investments, creator monetisation, and deeper brand analytics.
Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink has positioned itself less as a standalone marketplace and more as a layer built over existing social platforms. The startup connects creators, shoppers, and ecommerce brands, enabling audiences to purchase items recommended in content through marketplaces such as Amazon, Flipkart, Myntra, Nykaa, Meesho, and Shopsy.
The approach reflects a deliberate departure from earlier social-commerce models that attempted to build new ecosystems from scratch.
“If I talk about content and social commerce in India, there have been a lot of players who tried doing this,” Divyansh Ameta, Co-founder of Wishlink said “I think where they went wrong was they started creating a content commerce platform from day one. That is what we did differently, which is let’s go and build where these behaviours already exist, which is on top of social media.”
Instead of hosting its own content network, Wishlink operates on platforms like Instagram and YouTube, focusing on tools that help creators track performance and monetise recommendations. For brands, the company offers end-to-end sales attribution, showing which products and price points resonate with specific audiences. This data layer has become a central pitch as influencer-led discovery continues to shape online buying habits.
The new funding will be channelled into expanding creator tools, including editing and monetisation features, alongside performance intelligence for brands and a smoother checkout journey for consumers. Hiring across sales and engineering teams is also expected to accelerate as the startup looks to onboard more creators and brand partners.
Wishlink plans hiring, product upgrades after new investment
“Consumer buying behaviour is meaningfully shifting toward influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India. Wishlink is best suited to capture this market with their technology enabled platform and obsessive commitment to creator retention, delivering tremendous value to both brands and consumers alike,” said Nikhil Marwaha, Partner at Vertex Ventures SEA and India, in a press statement.
The company says it now works with over 40,000 monthly active creators who collectively produce more than 300,000 pieces of content every month. These posts drive over six million orders and generate more than Rs 350 crore in monthly sales for partner brands. Notably, Wishlink’s network spans micro-creators to large influencers across Tier II, III, and IV markets, underscoring the expanding geographic reach of the creator economy.
Having raised $7 million in early 2024, the latest round marks a transition from early growth to operational scale. Rather than building a new social destination, Wishlink’s bet remains on integrating commerce directly into the spaces where audiences already spend time, a strategy the company believes can sustain creator engagement while offering brands measurable outcomes.
The funding was led by Vertex Ventures Southeast Asia & India, with continued backing from Fundamentum and Elevation Capital.
