Woovly to Woo New Customers With Better UI; Attracts Funding

Woovly, which claims to be an interactive live commerce has secured undisclosed funding to improve its platform and provide a seamless and engaging social commerce experience to users.

Gen Tsuchikawa, CEO and Chief Investment Officer of Sony Ventures Corporation said “We are thrilled to be part of Woovly’s journey and support their vision for shaping ‘content-driven commerce’. Their innovative integration of immersive video content and seamless shopping experiences truly sets them apart and well positions them to capitalise on the growth of India’s digital retail sector.”

Gen added, “We look forward to supporting the team as they pursue their next stage of growth.”

Woovly, launched in 2020 by Neha Suyal and J Venkat, primarily caters to millennials living in Tier II and III cities. It offers a one-stop destination for discovering and buying beauty and personal care products. The startup combines shopping with immersive video content, ensuring audience engagement and simplifying the purchasing process.

Woovly to tap 200 Mn Consumers of Short Content

The platform aims to tap into the 200 million consumers of short content. The startup says it has seen a 600% increase in user base over the past 18 months and a 500% expansion in recent years due to its use of micro and nano influencers and engaging short video content.

The Bengaluru-based startup Woovly raised the fund from investors such as Sony Innovation Fund, SOSV, RTAF, and ViNners.

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