The tech behemoth Google announced on Tuesday, October 11, that it would soon begin offering Google Play Points in India.
According to the firm, users of the Google Play Store in India will now be able to accrue points and incentives for transactions made on the app store, including in-app purchases for applications, games, and subscriptions.
According to Santos Cohen, director of go-to-market for Google Play Points, there are four levels in the rewards programme: bronze, silver, gold, and platinum. Google Play users will now receive various benefits and rewards dependent on the tier they are in and the quantity of points they have accumulated.
The Google Play Points programme aims to increase users’ interaction with the Google Play ecosystem. In order to make the rewards programme available to its customers and enable them to exchange their points for exclusive in-app goodies, Google Play collaborates with developers of different apps and games all over the world.
Google Play Points : Google to collaborate with 30 Local Companies
For the debut in India, Google Play is collaborating with over 30 local companies, including 8 Ball Pool, Evony: The King’s Return, Ludo King, and Ludo Star, as well as well-known apps like Truecaller and Wysa.
“We look forward to expanding the program to more global and local developers in the future,” said Cohen.
Over the years, Google Play Points has been expanded to 28 countries and claims to have over 100 Mn people in the program.
“Google Play Points will also provide local developers a new avenue to build a local and global user base; helping them engage their users, drive discovery, and acquire users across markets that have Google Play Points,” the company said in the blog post.
More than 95% of Indian smartphone users utilise Google Play Store. Aditya Swamy, director of Google Play Partnership, has predicted that over the coming ten years, India would play a significant part in the development of the global app ecosystem.