, has announced big plans to create micro-entreprenuers in Tier II cities of India through its Home-Try-On (HTO) business. The HTO business had witnessed 200 percent growth over the last two years with 300 super-star executives, offering over eight lakh eyeglasses and conducting 10 lakh eye tests across 10 cities every month. The team now aims to create over 2,000 microentrepreneurs in India’s Tier-II cities by 2022.
The HTO model received wide acceptance with the global pandemic when the convenience of getting things done in the safety and comfort of homes proved to be even more critical. With this, the larger idea here is to build an ecosystem of on-demand services for eyewear similar to the on-demand cab service providers in India and globally. Adopting the omnichannel strategy early on and pioneering the Home-Try-On (HTO) services in India, Lenskart has taken consumers to the next level by offering an end-to-end service that includes eye check-ups, product selection, customization, and last-mile delivery.
Earlier in August 2021 eyewear retailer Lenskart has announced its foray into the USA market and plans to open its first-ever tech centre in the retail capital city – New York. Lenskart’s new tech hub is under development in New York City with investment to build a highly specialised technical team to tap into mature talent available in the region across product, design & consumer research, the company had stated a month ago.
The company is now planning to further expand the HTO business model by incorporating micro-entrepreneurs. Peeyush Bansal, Co-founder and CEO, Lenskart, said HTO is a strong customer service-based model based on Lenskart’s DNA of customer obsession.
Under the HTO business model, each Lenskart executive carries a wide selection of 150 top-selling frames on their home visits, enabling customers to choose from a pool of designs at their comfort. Moreover, for recurring customers of HTO, Lenskart says it tries to ensure the same executive becomes a relationship manager and provides solutions on priority, based on previous visits and purchases.
Lenskart recently announced expansion in Singapore and the Middle Ease with a projection to achieve growth to the tune of $15 Billion by 2025. The company provides a fully operational website lenskart.us on android and iOS app store with free delivery across all regions.
With the current valuation of $2.5 billion and total funding of $315 million (US) received in 2021, Lenskart’s vision is to grow exponentially in the coming 3-4 years. Being the largest service provider for eyewear in India, it currently sells over 7 million+ eyeglasses annually through its omnichannel shopping experience, including 750+ stores in 175 cities across the country.
