Nat Habit has raised $10.2 million in Series B funding to accelerate its R&D and product development, including brand building and recruiting new talent for its natural beauty and wellness business.
Swagatika Das, Founder at Nat Habit, a Direct-to-consumer (D2C) beauty and wellness brand states “We are seeking to expand our offline footprints intially in Class A and B cities. To begin we will launch our operations in Delhi, followed by Bengaluru and Bombay.”
Founded in 2019 in New Delhi by Das and Gaurav Agarwal, Nat Habit had earlier raised $4 million in a Series A round of funding led by Fireside Ventures in 2022. The brand is known for its “natural” formulations made from fresh ingredients such as milk, fruits and herbs. Presently, it owns 35 product lines and ships 15,000 units per day to 14 lakh customers.
Investors exude confidence in Nat Habit Growth Road Map
“Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients,” Pankaj Makkar, Partner at Bertlesmann, said in a statement.
“This investment is a sign of our confidence in Nat Habit’s potential and our relationship with its founders.” With an ARR (Annual Recurring Revenue) of Rs 82 crore, Nat Habit aims to accomplish an ARR of Rs 350 crore over the next two years.” Makkar added.
Led by Bertelsmann India Investments (BII), the investment round also had participation from Amazon India Fund, Mirabilis Investment Trust and Sharrp Ventures, apart from returning investor, Fireside Ventures.
The funding comprise nearly $2 million of secondaries with early-stage investors including Whiteboard Venture Partners and angel investors.
