The Ayurveda Experience has raised $27 million in a Series C funding round to fortify its global footprint and invest in research and development capabilities.
The Gurugram-based direct-to-consumer firm—which has a presence in North America, Canada, Europe and Australia further aims to expand its customer engagement and find new distribution channels.
Founded by Rishabh Chopra in 2010, The Ayurveda Experience manufactures and sells skincare and wellness products such as face oils, moisturisers, and dietary supplements inspired by Ayurveda. The firm’s product portfolio includes four lines of beauty and health products—iYURA, Ajara, A Modernica Naturalis, and Ayuttva. It also delivers a range of services including consultation, content, webinars, and courses on Ayurveda.
According to the company, which sells its products in 20 countries including India has over 97% of customers acquire the brand’s products directly from its app and website. Introducing new product line and expanding its global footprints as well as optimising direct-to-consumer distribution format has enabled the firm to spike its growth, the company stated. In December 2022, The Ayurveda Experience raised about $6 million from Anicut Capital, Sharrp Ventures, and other investors.
“We’re honoured to have partners like Jungle Ventures, SIDBI Ventures, Anicut Capital and the Mariwala Family investing in this round, and we are grateful for receiving the support and trust of both new and existing shareholders,” said Rishabh Chopra, Founder and CEO of The Ayurveda Experience.
The Ayurveda Experience aims to build sustainable business
The firm is focused on optimising the fundamentals of the business with a long-term view to build a sturdy, sustainable business, he added. “As India continues to assert itself on the global stage, a distinctive opportunity arises for our entrepreneurs to establish global brands with uniquely Indian flavors. The remarkable accomplishments of TAE’s team, achieving a sizeable scale with minimal resources are truly commendable,” said Arpit Beri, Partner at Jungle Ventures.
“At Jungle, we remain deeply committed to backing founders building brands deeply loved by the customers, and TAE fits very well into this,” Beri added.
This funding round for The Ayurveda Experience was led by Singapore-based venture capital firm Jungle Ventures. SIDBI Ventures, Anicut Capital, and Sharrp Ventures (Mariwala Family Office) also participated in the round. The Ayurveda Experience’s total capital raised to over $41 million.
