February 25, 2025: Geniemode, has secured over $50 million for global expansion, upgrade its tech-driven supply chain, and foray into new markets.
In a statement, Co-founder and CEO Amit Sharma, the company aims to leverage technology, AI-driven design innovation, and a flexible, sustainable supply chain to keep brands and retailers competitive.
He added “This investment accelerates our mission to build the most efficient, transparent, and scalable sourcing ecosystem, empowering brands with AI-powered design capabilities, speed, flexibility, and responsible sourcing solutions. We are committed to being the go-to global sourcing partner, driving innovation, and sustainability, and unlocking new growth opportunities for our partners worldwide.”
The design-led apparel sourcing platform, founded in 2021 by Sharma and Tanuj Gangwani, Geniemode streamlines supply chains for global brands and retailers, ensuring transparency, efficiency, and cost-effectiveness.
The startup which has presence in more than 10 countries works with 200+ global buyers and suppliers, provides end-to-end capabilities—from trend-driven design intelligence to optimised manufacturing and delivery. It operates offices in New York, London, Barcelona, China, Bangladesh, and India.
Geniemode reshaping apparel sourcing landscape
Sridhar Sankararaman, MD of Multiples Alternate Asset Management, said “Global macro trends are reshaping the apparel sourcing landscape, driving a rebalancing of supply chains. Our investment in Geniemode is part of our active strategy to back leading new-age businesses that are disrupting large markets using technology,”
Multiples is an alternate asset management firm that has invested in 30+ Indian ventures across financial services, healthcare, consumer, technology, and the green economy sectors. Its portfolio includes ACKO, Delhivery, Dream Sports, Encube, India Energy Exchange, Kogta Financial, Licious, Milltec, Moengage, PVR, Quantiphi, TI Clean Mobility, Vastu Housing Finance, and Zenex.
The Series C funding round for Geniemode was led by Multiples Alternate Asset Management Pvt Ltd, Fundamentum, Paramark Ventures, and Info Edge ventures. The Raine Group served as the sole financial advisor on this transaction.
