August 21, 2025: Homegrown baby care brand R for Rabbit has secured $27 million in Series B funding, a mix of primary and secondary transactions. This investment marks a strategic move for the company as it aims to expand its footprint in India’s evolving parenting and childcare segment.
Founded in 2014, R for Rabbit specializes in baby gear and care products that combine safety, affordability, and design, a combination increasingly sought after by India’s new-age parents. With disposable incomes on the rise and awareness around quality and child safety deepening, the Indian baby care market is seeing a marked shift toward trusted and functional brands.
R for Rabbit plans to channel the capital into widening its distribution, boosting product innovation, and strengthening its digital infrastructure. The brand has reported a 35% compound annual growth rate (CAGR) since FY21 and is currently operating at an annual run rate (ARR) exceeding $30 million for FY25.
“As we continue to grow, this investment will help us enhance our innovation pipeline, extend our market presence, and create more meaningful experiences for parents,” said Kunal Popat, Founder and CEO of R for Rabbit. “The parenting journey in India is evolving, and our goal is to stay ahead with products that meet the needs of modern families.”
R for Rabbit Funding: Rising Investor Interest in Baby and Parenting Brands
Industry analysts note a broader trend in India’s baby care ecosystem, with young families opting for higher-quality gear, advanced safety features, and durable designs. R for Rabbit is among the few brands adapting quickly to these consumer demands while maintaining strong customer engagement.
The Series B round was led by Filter Capital, joined by 3one4 Capital. The funding round also enabled an exit for early-stage backer Xponentia Capital, signalling growing investor confidence in profitable, scalable consumer brands in niche categories like baby care.
Speaking on the investment, Sumit Sinha, Co-founder and Managing Partner at Filter Capital, shared, “We see long-term value in the baby care segment. R for Rabbit’s approach to product innovation and its steady growth trajectory make it a compelling investment.”
Anurag Ramdasan of 3one4 Capital added, “We’ve been looking to support strong consumer-first businesses. R for Rabbit brings category leadership and execution strength, and we’re excited to be a part of this journey.”
Financial advisory for the round was handled by IndigoEdge.
