November 26, 2025: Vijayawada, Andhra Pradesh: The launch of SIDDHI 2.0 (Scientific Innovation in Drug Development, Healthcare & Integration) by the Central Council for Research in Ayurvedic Sciences (CCRAS) is a game-changing opportunity for startups looking to break into the Ayurveda and wellness sectors.
Held in Vijayawada, this two-day national conclave is designed to bridge the gap between research, industry, and startups, offering a platform for emerging ventures to collaborate, innovate, and scale within the rapidly expanding Ayurveda market.
With over 100 delegates in attendance, including representatives from more than 25 leading Ayurvedic pharmaceutical companies, SIDDHI 2.0 is a major gathering that startups should not overlook. The event brings together the key players in the Ayurveda ecosystem, researchers, industry leaders, and government officials—making it the perfect opportunity for early-stage companies to forge connections, access valuable research, and gain insights into the future of the Ayurvedic industry.
SIDDHI 2.0: A Launchpad for Startup Growth in Ayurveda
For startups working at the intersection of health-tech, Ayurveda, and wellness, SIDDHI 2.0 offers more than just a networking event. It represents a vital opportunity to engage with established institutions like CCRAS, which is already validating over 150 Ayurvedic formulations, including herbo-mineral products. CCRAS has an extensive research base and an open approach to collaboration that is incredibly valuable for startups developing new products in the Ayurvedic space.
Prof. Vd. Rabinarayan Acharya, Director General of CCRAS, emphasized the relevance of Ayurveda in today’s health landscape. “With the rise of lifestyle diseases, Ayurveda’s wellness-focused approach is more relevant than ever,” he said. He also noted that SIDDHI 2.0 is designed to connect research institutions with industry players, offering startups direct access to the kind of research and collaboration that can propel their innovations forward.
This is especially important for startups focused on leveraging technology to modernize Ayurveda. Whether it’s integrating AI for personalized Ayurvedic medicine, using blockchain to ensure transparency in sourcing, or applying data analytics to improve product efficacy, the possibilities for tech-driven innovation are vast. SIDDHI 2.0 provides the perfect backdrop for these types of ventures to showcase their ideas and find potential partners or collaborators.
One of the standout features of SIDDHI 2.0 is its focus on fostering collaboration between research institutions and the pharmaceutical industry. Dr. N. Srikanth, Deputy Director General of CCRAS, highlighted the organization’s commitment to supporting startups by sharing data from its extensive research, including safety and toxicity studies of Ayurvedic formulations. For startups developing new Ayurvedic products, having access to this kind of data can significantly shorten development timelines and help bring products to market more quickly.
“We’re encouraging startups to tap into our research and data,” said Dr. Srikanth. “Our flexible IPR-sharing policy is designed to make it easier for startups to collaborate with us and other industry players, ensuring that they can develop safe, high-quality products with a strong research foundation.”
This collaborative model is particularly appealing to startups that might not have the resources to conduct extensive R&D on their own. By partnering with an institution like CCRAS, these ventures can access years of research and clinical data that would otherwise be difficult and expensive to obtain.
Innovation, Modernization, and Market Expansion
For startups with an eye on global markets, SIDDHI 2.0 is also a key event for understanding how Ayurveda can be modernized and marketed to meet the demands of today’s health-conscious consumers. Kiran Bhupatiraju, CEO of Laila Nutra Pvt. Ltd. and Chemiloids Life Sciences Pvt. Ltd., emphasized the need for modernization within the Ayurvedic sector.
“Ayurvedic products need to evolve to meet global standards,” said Bhupatiraju. “Startups are well-positioned to lead this transformation, but they need access to research, industry partnerships, and a clear path to scalability.”
This presents a major opportunity for startups to not only modernize traditional Ayurvedic formulations but also tap into the growing global demand for natural and sustainable wellness products. From skincare to immunity-boosting supplements, Ayurveda’s holistic approach is resonating with consumers worldwide. However, to fully capitalize on this opportunity, startups need the right mix of research, innovation, and market access, three areas where SIDDHI 2.0 can provide valuable support.
A Thriving Ecosystem for Startups
The event also attracted leading Ayurvedic companies such as Himalaya Wellness, Oushadhi, and IMPCOPS, which showcased their ongoing research and product innovations. For startups, this presents a wealth of opportunities to explore potential collaborations and learn from industry leaders about best practices for scaling Ayurvedic businesses.
Dr. V. Nagalakshmi, Chairperson of CII Vijayawada Zone, highlighted the potential for industrial growth within Ayurveda, noting that increased research and development could create significant job opportunities and spur economic growth in the sector.
“The full potential of Ayurveda remains untapped,” Dr. Nagalakshmi said. “Startups that can bring research, education, manufacturing, and industry development together will be at the forefront of this growth.”
For new ventures, this ecosystem offers both mentorship and partnership opportunities, helping them move from the conceptual phase to commercialization. By engaging with established players in the industry, startups can gain critical insights into regulatory frameworks, manufacturing processes, and distribution channels.
How Startups Can Benefit from SIDDHI 2.0
Startups looking to enter or expand within the Ayurvedic sector should consider participating in events like SIDDHI 2.0. Not only does it offer direct access to top-tier research, but it also provides a platform to showcase products, pitch innovative ideas, and collaborate with larger players in the field. For startups focused on Ayurveda and wellness, this is a pivotal moment to become part of India’s growing Ayurvedic ecosystem.
Whether your startup is innovating in product development, technology integration, or global market expansion, SIDDHI 2.0 offers invaluable insights, connections, and opportunities to drive your business forward in this exciting and rapidly evolving sector.
