January 27, 2025: Emiza, a third-party logistic & supply chain service provider has secured Rs 100 crore in series C fundraise and offered partial exit to early investors Mayfield and Dileep Nath. The warehousing firm is investing the fresh capital to strengthen its management team, fortify its automation, and technology services.
Ajay Rao, Founder and CEO at Emiza expressed “We’re cautiously optimistic about the dark store model. While it proves effective for quick commerce players generating high demand, it presents significant cost challenges for brands running their own websites to offer super-fast deliveries, such as one- or two-hour windows. Though some brands are exploring this approach, its long-term sustainability remains uncertain. Instead, we believe the focus will be on six-hour or same-day deliveries.”
The logistics and supply chain firm also plans to expand its warehousing network as faster deliveries pick up. Brands want to replicate their inventory across multiple cities to supply the growing number of quick commerce platforms and their own channels, prompting a need for decentralised, regional inventory.
“No matter the delivery model—whether quick commerce or city-based dark stores for B2C orders—brands still require a well-positioned warehouse near the city to support these operations efficiently. Feeding dark stores locally and maintaining robust regional support is essential. This growing demand for regional warehouses to supply forward stores is the trend we’re betting on,” said Rao.
Emiza To Sharpen Expertise in Faster Deliveries
The Mumbai based warehousing company founded in 2015 is furthering development of additional services to augment faster deliveries. By focusing on speedier fulfillment, it is keen to leverage on the increasing preference among customers for faster deliveries.
The latest round of funding for Emiza was led by Evolvence India and Mirabilis Investment Trust. The equity round, raised at a Rs 400 crore valuation, was a mix of secondary and primary transaction, the company revealed in a statement.
The warehousing firm serves several sectors such as Mamaearth, Pilgrim in beauty and personal care, Snitch and Souled Store in apparel and Yoga Bar and Slurrp Farm in FMCG. It had previously raised a total of $12.5 million in funding across six rounds, as per data sourced from Tracxn.