India Rolls out “Stay Safe Online” Initiative to Promote Safety and Security

India today announced the launch of the Stay Safe Online & Digital Innovation Alliance, touted to be the first programs to be launched worldwide by G20 by any Ministry. This was revealed by Shri Amitabh Kant.

Speaking on the occasion, Shri Ashwini Vaishnaw said, “India believes in the philosophy of inclusion. India’s population scale and open source ‘public digital platforms’ such as UPI and Aadhaar have delivered economic and social inclusion and spurred innovation. The two campaigns launched today have the humanitarian way of thinking.”

Shri Amitabh Kant said “Solutions springing from India will not be solutions for 1.4 billion people of the world but for the next 5 billion people of the world who will move from poverty to middle class.”

These campaigns are as part of India’s G20 presidency, the Minister for Electronics & Information Technology, Communications and Railways, Shri Ashwini Vaishnaw launched the “Stay Safe Online” campaign and the “G20 Digital Innovation Alliance” (G20-DIA), here today.

What is Stay Safe Online Campaign

The objective of the ‘Stay Safe Online Campaign’ is to raise awareness among citizens to stay safe in the online world due to the widespread use of social media platforms and the rapid adoption of digital payments.

The exponential increase in the number of internet users in India and the rapidly evolving technology landscape have brought unique challenges. This campaign will make citizens of all age groups, especially children, students, women, senior citizens, specially-abled, teachers, faculty, officials of Central/State Governments, etc. aware of the cyber risk and ways to deal with it. The campaign will be carried out in English, Hindi and local languages to reach a wider audience.

The campaign involves the dissemination of multilingual awareness content in the form of infographics, cartoon stories, puzzles, short videos, etc. and amplifying the same through extensive use of the MyGov website ( https://www.mygov.in/staysafeonline ) and prominent social media platforms. Besides this, various publicity, promotion and outreach activities would be carried out throughout the year through print, electronics & social media to reinforce the stay safe online message.

In addition, collaboration and involvement of key stakeholders viz. Union Ministries / Departments, industry associations/partners, NGOs, civil society organizations, etc. would be sought for wider outreach of the campaign.

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