September 13, 2024: Fresh-tech startup Origin plans to unveil 40 stores to handle around 400-500 orders per store in a couple of months. These stores will be coming up in Indiranagar, Jayanagar, HSR, Sarjapur, and other areas.
The Bengaluru based startup claims assured delivery of over 250 varieties of fruits, vegetables, herbs, and exotic produce within 12 hours of harvest. Furthermore, it aims to secure $10 million in funding in the next three months to augment its growth plans.
Origin has introduced Omnichannel Pay, seamlessly integrating offline, online, and quick commerce delivery modes to cater to a diverse customer base.
The company states, there has been a growing trend towards online purchases of daily groceries, particularly fruits (63 per cent) and vegetables (57 per cent), which top the charts for preference.
Prashanth Vasan, chief executive officer, Origin said “By delivering produce within 12 hours of harvest, we are reimagining how consumers experience fruits and vegetables—no more compromises on quality or variety. With over 250 options and our ‘Fresh or Nothing’ commitment, we are combining technology with direct farmer partnerships to not only ensure peak freshness but also drive meaningful impact for local farming communities.”
Convenient delivery, consistent quality, and a wide selection of fresh produce has been the key factor for the adoption of its services the company says. Using predictive demand technology and direct partnerships with local farmers, Origin enables quick delivery of fresh produce.
Origin to launch 20-Minute Hyperlocal Delivery and Offline Experience Stores
The brand offerings include next-day and same-day delivery in key city areas, with its app available on both Play Store and App Store. Origin will soon launch 20-minute hyperlocal delivery and offline experience stores across city pockets.
Origin boasts about 15,000 farmers in its ecosystem and plans to hire about 10,000 more by December 2024.
There are plans to expand its talent team to 300, strengthening its total workforce to 400 across operations, tech, procurement, marketing, and other divisions within the next two months. This strategy backs its goal of reaching 2.5 million active users in Bengaluru and nearby areas of Karnataka.
