Startup Pixis AI (formerly Pyxis One) announced today that is has secured $100 million Series C funding. The company plans to deploy the fresh funds to augment its AI platforms and plugins development, as well as expand into new North America, Europe, and India markets.
Founder Shubham Mishra revealed, “The web going cookieless, in conjunction with decreasing access to the depth of data that was previously available, is a worrisome situation for marketers. In this environment, it is self-evolving neural networks that are proving to be invaluable assets in countering the disruptions to the marketing landscape. We’re excited to partner with SoftBank Vision Fund 2 and General Atlantic to make codeless AI infrastructure accessible to every market in the world.”
Pixis is founded by Shubham A. Mishra, Global CEO, Vrushali Prasade, CTO, and Harikrishna Valiyath (CBO). Pixis uses it AI infrastructure to leverage self-evolving neural networks to empower over 100 customers worldwide with AI-powered decision-making.
Startup Pixis Records 600 percent Growth Since Inception
Priya Saiprasad, Partner at SoftBank Investment Advisers said, “Marketing is one of the largest spending categories for companies but many of its decisions are still driven by intuition rather than data. Pixis has developed an end-to-end codeless AI infrastructure, that equips teams with cutting-edge data science to automate and improve core processes, from budget allocation to real-time campaign optimisation and reporting. We are excited to partner with Shubham and the team to support their mission to make marketing data-backed, intelligent, agile, and effortlessly scalable in the new cookie-less world.”
Customers using the Pixis AI infrastructure have witnessed a 20% decrease in acquisition costs on average, in addition to at least 300 hours of manual work saved per month, the company says. The alluring factor for customers, however, is definitely the prospect of activating AI in eight seconds without having to write a single line of code.
This round has enabled Pixis’ early investor Exfinity Venture Partners to make a partial exit, with record returns. The venture funds have brought out the stake held by Exfinity. With the close of its US $17M Series B round just four months prior, Pixis has raised a total of $124M to date since its inception in 2018.
The fresh round of funding was led by SoftBank Vision Fund 2, with participation from new investor General Atlantic, a leading global growth equity firm. Existing investors Celesta Capital, Premji Invest, and Chiratae Ventures also participated in the round.
