IDAM Natural Wellness , the parent company of Bella Vita Organic, has announced it has acquired Petveda, a brand providing ayurvedic health and grooming solutions for pets. Petveda will continue to develop pet care solutions while also launching a range of supplements for pets.
According to Kamakshi Kumar, the founder of Petveda, said “When humans have the choice to opt for chemical-free products, our voiceless furry friends should have natural and Ayurvedic health care and grooming solutions too. At Petveda, we are committed to infuse the goodness of Ayurveda with modern science and offer a range of organic products catering to pet care and grooming.”
Aakash Anand, the Founder & CEO of Idam Wellness (Bella Vita Organic) said,
“This acquisition gives us an entry to enhance our reach in providing authentic and much needed ayurvedic solutions for pets and their well-being. We are thrilled about this venture because Petveda and we share a similar vision and expertise in preaching, practicing, and incorporating natural and chemical-free solutions in our everyday lives. Together, we look forward to helping our consumers take the necessary steps to opt for/ natural, ayurvedic, and unadulterated solutions for themselves as well as their four-legged family members.”
Puneet, the Director- Marketing & Growth of Bella Vita Organic said,
“Natural & Ayurvedic solutions that promote better living for their pets are becoming increasingly popular among today’s consumers. With Petveda onboard the Bella Vita Organic’s rocket ship, we’re one step closer to living our vision of being the world’s leading platform for natural and ayurvedic solutions for everybody. I’m thrilled to be working with Kamakshi and the Petveda team and tapping into India’s $490 million petcare industry.”