Sachin Tendulkar, has invested strategically in Rario, a non-fungible token (NFT) platform backed by Dream11 parent business. He will also be their brand ambassador.
As part of the agreement, Tendulkar joins the list of other stars, celebs to represent the firm as a brand ambassador and will only promote his own digital artefacts on the website.
The startup Rario has similar exclusive tie-ups with many domestic and international cricketers such as Virender Sehwag, Zaheer Khan, Rishabh Pant, Smriti Mandhana, Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Arshdeep Singh, and Axar Patel.
Founded in 2021 by Ankit Wadhwa and Sunny Bhanot, Rario enables cricket fans to engage as a community, providing them an opportunity to own digital collectibles such as officially licensed cricketing moments and player cards on the blockchain, represented as a NFT, similar to traditional trading cards or memorabilia.
To expand your collection, you can buy, trade, and sell these NFTs on the Rario marketplace using credit cards, debit cards, and bank transfers.The platform was created on top of the Polygon Network.
Sachin Tendulkar investment will make Rario fandom more accessible
Wadhwa believes, Tendulkar’s investment is a testament to their vision of “making fandom more accessible”.
“It is only fitting that the man who once carried a billion hopes is now blessing us in our journey to redefine fandom for a billion fans” he said.
“Fans are an integral part of any sport. While the on-field action happens for a few hours, fans carry the memories forward and immortalise those moments forever. It is exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to treasure their favourite moments,” Tendulkar said.
