Personal hygiene company Soothe Healthcare has secured Rs 175 crore from new investors including the US International Development Finance Corporation (DFC).
The manufacturer of Paree Sanitary Pads, Soothe Healthcare, will use this financing to expand its distribution networks, broaden its appeal to women in Tier II and III markets, and improve its marketing.
According to a release, DFC’s investment is in accordance with its Global Health and Prosperity Initiative and 2X Women’s Initiative, both of which aim to empower women and give them the financial resources they need to give their health and hygiene requirements top priority.
Sooth Healthcare to fast track Paree Sanitary Pads Market Potential
Sahil Dharia said, Founder and CEO, Soothe Healthcare, said, “Our endeavour is to provide women with high quality products at a great value. Our value proposition and social impact-driven business model has helped establish Paree Sanitary Pads as a trusted personal hygiene brand across India.”
The company’s primary product, Paree Sanitary Pads, was introduced in 2016 through offline FMCG distribution channels. The business has doubled its manufacturing capacity, entered new product verticals, and entered international markets.
Abhay Panday, General Partner, A91 Partners, said, “We continue to be believers in the business opportunity in women’s hygiene and Soothe’s relentless focus on building a high-quality Indian brand in the space.”
A91, Symphony, Sixth Sense Ventures, and GII are some of the existing investors in Soothe Healthcare. DFC has invested Rs 55 crore in the company.
