In a bid to improve user experience and boost transparency, Google is now testing blue check marks for Google ads of verified businesses. The move comes as part of Google’s ongoing efforts to help users identify trustworthy information online and combat misinformation.
According to a recent report, the blue check mark will appear next to the name of the business in the ad, indicating that it has been verified by Google. The check mark will also provide additional information about the business, such as its physical location, phone number, and website.
In a statement, Google said that the blue check mark is currently being tested with a small group of advertisers in the United States. If the test is successful, it may be rolled out more widely in the future.
Google Ads Blue Check Marks to counter fake news and misinformation online
The move to introduce google blue check marks for advertisements of verified businesses comes amid growing concern over the spread of fake news and misinformation online. With the rise of social media platforms and other online sources of information, it has become increasingly difficult for users to distinguish between trustworthy and unreliable sources.
Google has been taking steps to combat this problem by introducing various measures to help users identify reliable information online. For example, the search engine giant recently rolled out a fact-check feature in its search results, which allows users to see whether a particular piece of information has been fact-checked by a reputable source.
In addition to the fact-check feature, Google has also been working to improve the accuracy and relevance of its search results. The company has introduced various algorithms and ranking systems to ensure that the most relevant and trustworthy information appears at the top of search results.
With the introduction of blue check marks for advertisements of verified businesses is another step in Google’s ongoing efforts to promote transparency and trustworthiness online. By providing users with clear indicators of verified information, the search engine giant is helping to ensure that users can make informed decisions based on reliable information.
To sum up, Google’s testing of blue check marks for advertisements of verified businesses is a positive development in the fight against misinformation online. The move is part of Google’s ongoing efforts to promote transparency and trustworthiness online, and may help to improve user experience by providing clear indicators of verified information.