MooFarm, which empowers dairy farmers and improve their efficiency has secured $13 million in a Series A round. The investment will help the company to augment its operations in Rajasthan, Punjab, and Haryana and expand into Madhya Pradesh and Maharashtra.
“We aim to utilise this Series A funding to further expand our operations nationally and strengthen our capacity to cater to the growing needs of our farmer communities. MoooFarm offers an integrated, efficient and scalable dairy management solution that connects all stakeholders along the value chain, making our platform indispensable to improve efficiency, yield and profits.” Param Singh, Founder and CEO, MoooFarm, stated.
MooFarm App Helping Farmers Profitability
In order to increase the profitability of dairy farming in India, MoooFarm works to support and empower marginalised dairy farmers. In the common language of the farmers, it offers an app for managing dairy farms. The startup claims that in addition to providing farmers with access to veterinary services and dairy farming methods, the app also makes purchasing supplies (such as cattle and cow feed) more dependable.
A MoooSathi, a village-level entrepreneur who provides last-mile aggregation and demand servicing support, ensures the delivery of these services to the farmer. By FY2023–2024, MoooFarm wants to double its revenue to Rs 300 crore and expand its network of MoooSathis to 3,000.
Investor Sushma Kaushik, Partner, Aavishkaar Capital, said, “MoooFarm has a vision to disrupt the dairy value chain through the right technological interventions, which opens up tremendous opportunities for small and marginal dairy farmers to improve their income while organizing this otherwise traditionally unorganized business. We are excited to partner with MoooFarm in their growth journey while building a large sale business which has the ability to positively impact millions of farmers across India.”
The investment round led by led by Aavishkaar Capital also saw participation from Accel Partners, Aditya Birla Ventures, Rockstart, Navus Ventures, and Alteria Capital.