Tiger Global led a new $45 Million funding round for Avataar, an AI and Computer Vision platform focused on spatial visual discovery based in Bangalore and US. The company announced the raising of the Series B funding today (Friday) and plans to invest the fund to enable more enriching experience for consumers who shop digitally, through their new innovative AI technology.
The company helps shape consumers’ online buying/ browsing behaviour by creating immersive, interactive shopping experiences and reimagining the visual discovery journey. It uses a globally first-of-its-kind XR+AR technology platform, taking a deep learning AI-driven approach to scaling commerce.
Founded by Prashanth Aluru, Sravanth Aluru, Gaurav Baid and Mayank Tiwari in 2014, Avataar’s platform powers the global e-commerce marketplaces and D2C brands. The company helps consumers by providing life-sized 3D product evaluation coupled with interactive feature discovery. Avataar says that its platform offers plug and play integration into the websites and mobile apps of its client partners.
AVATAAR aims to consolidate market position for its Inside Engine Technology
San Francisco and Bengaluru-based company Avataar’s proprietary platform acts as an ‘Inside Engine’ powering multiple user experience shifts to interactive life-size Web 3.0, also known as the Metaverse.
“Consumers continue to look for a better ecommerce experience, and the innovative technology created by Avataar provides a powerful plug and play solution for its customers to meet this demand. As the digital world shifts from 2D to 3D, Avataar and its talented management team are well positioned in this fast-growing market,” said Evan Feinberg, Partner at Tiger Global.
The platform enables a consumer looking to purchase a refrigerator to drop a virtual version in their own kitchen and walk around to evaluate the look and feel in true life-size. The consumer is able to toggle between available colors, open and close the doors, and easily compare multiple refrigerator types side-by-side.
Additionally, deep behavioral insights and consumer analytics are leveraged by e-commerce marketplaces that use Avataar’s platform to achieve more than 3.5x sales conversion uplift along with a significant increase in consumer average engagement time, the company said in a statement.
Sravanth Aluru, Founder and CEO, Avataar commented, “More than 60 percent of human sensory neural processing is visual in nature, and the lack of spatial depth on flat screens today drives a big experience gap between the digital (static 2D images and videos) and the physical world experiences. The digital world is undergoing a fundamental shift from static 2D content to a life-size virtual 3D world which is dynamic and super imposable onto our shared physical reality. Avataar aims to be the ‘Inside Engine’ powering many new consumer journeys in this shift.”
Avataar’s backend SuperNova platform seamlessly ingests existing 2D product images/videos across categories like furniture, electronics, large appliances, fashion, and more, and offers a plug and play front-end integration for consumer visualization of life-size 3D avataars of products at scale.
According to the company, the digital and digitally influenced marketplace is projected to grow to $18 trillion by 2025, offering a monetization opportunity of more than $50 billion over the next decade for the underlying platforms driving the 2D to 3D commerce shift.
“The Metaverse is already here, just not evenly distributed. Avataar.me is leading the way in bringing scale creation capabilities to the largest brands to enable commerce – an application with tremendous promise in AR/VR environments,” said Shailesh Lakhani, MD at Sequoia India.
This financing brings the total funds raised by the firm to about $55.5 million across all funding rounds.