Capillary Technologies, a leading loyalty management and customer engagement SaaS platform, has secured $45 million. The Singapore-headquartered company plans to utilize the fresh capital to expand its global presence and execute its mergers and acquisitions strategy.
Capillary aims to strengthen its position as the foremost loyalty company globally through strategic acquisitions and expansion into North America and Europe. The funding injection will fuel its growth plans and enable the company to capitalize on opportunities in key markets.
Founder and Managing Director of Capillary Technologies, Aneesh Reddy, expressed his excitement about the funding round, stating, “With this new funding, we are poised to expand our footprint in North America and Europe and pursue strategic acquisitions that align with our vision of becoming the preeminent loyalty company globally.”
With a cumulative funding of $100 million across eight rounds, the company has steadily grown its resources and capabilities. The firms recent acquisition of US-based Brierley marked its fifth successful acquisition on a global scale and its second in the US, following earlier acquisitions of Persuade, Sellerworx, Ruaha Technology Labs, and Martjack.
The US market has been a significant driver of Capillary’s growth, contributing to over one-third of its total revenue since the acquisition of Persuade in 2021. Mohan Kumar, Managing Partner at Avataar Ventures, commended Capillary’s expansion strategy, saying, “The strategic decision to diversify from Asia into the US and Europe, encompassing various consumer verticals beyond retail, has been nothing short of impressive. This move has catapulted Capillary into a leadership position in loyalty software.”
Founded in 2012, Capillary Technologies has established a strong presence in multiple regions, including the United States, India, the Middle East, and Southeast Asia. The company’s end-to-end customer loyalty platform offers a comprehensive view of consumers and enables unified, cross-channel strategies for real-time omnichannel, personalized, and consistent customer experiences.
Backed by investors like Warburg Pincus and Sequoia Capital, Capillary Technologies boasts a robust portfolio of over 250 enterprise brands, serving a customer base of more than one billion worldwide. The latest funding round will propel the company’s growth trajectory, allowing it to continue delivering innovative loyalty solutions to global markets.
The Series D funding was raised from a consortium of global investors, including Avataar Ventures, Pantheon Ventures, 57Stars, Unigestion, Filter Capital, and Innoven Capital.