Choosing the Best Digital Media Influencer is challenging. The digital media is a powerful platform that can allow your business to reach millions of consumers in the blink of an eye. What is challenging is choosing the best digital media partner– what matters the most – an influential following on Instagram, Facebook, Twitter or Pinterest can have a tremendous impact for your company.
Influencers can come from all different areas of influence. It’s important to understand the types of influencers, where they work best and how to get them to work for you.
The first type is an “authority” or “expert” influencer. They have a specific niche or area of expertise that they are considered an authority in. The second type is called a “tone” influencer. These are people who have a loyal following and communicate in a certain tone on social media. They can be funny, motivational or just highly entertaining. The third New Media Creators.
But how do you actually find these people?
Startupstars team have put together this guide to help you navigate through this process and make sure you’re choosing the best possible digital influencer to work with.
An Influencer who has a lot of followers does not mean they are the right fit for your brand. There are many factors to consider when choosing an influencer and it’s important to make sure that they align with your brand’s values.
Here are some things to consider when choosing the Best Digital Media Influencer:
When it comes to brands, influencers have become the new celebrities. It is because consumers have started to realize that they are not just following any random person on social media but someone who can provide valuable information about a brand that they like.
There are various types of influencers including the micro-influencer, macro-influencer, content creator and more, what is difficult is how to choose the right influencer to influence your brand outreach. The big challenge is to narrow down and know are they relevant to your brand? Do they have a following that’s relevant to your target audience? These are all questions you should be asking yourself before deciding to work with influencers.
If you’re still not sure, here are a few ways to evaluate whether or not an influencer is right for your brand:
How engaged is their audience?
You want someone who has an engaged following. Someone who’s followers are active and interested in what they have to say. You want someone who is likely to retweet your posts and promote you on their own channel.
What’s their reach? This is a big one. If you want to promote your product on Instagram, you need someone with a lot of followers.
Do they have the right tone? Your influencer should be engaging and should have the ability to keep your audience engaged.
Are they relevant? Your influencer should be relevant to your brand and have a good following.
Are they authentic? You want an influencer who is genuine and honest.
Influencers have grown, and the impact that each of these has had on businesses and consumers. For example, social media channels such as Instagram have made it easier for anyone to be an influencer; this has opened up new opportunities for all types of people, including those who never would have thought they could be influential.
The Indian influencer marketing industry is estimated to reach a value of Rs 900 crore by the end of 2021, according to GroupM INCA’s India Influencer Marketing Report. The market is expected to grow at a compound annual growth rate (CAGR) of 25% till 2025 to reach a size of Rs 2,200 crore by the year 2025 according to a report by GroupM .
Choosing the right digital media influencer for your brand can be a difficult task. Look for someone who has experience, is a subject matter expert, and can communicate your message effectively to their audience. Your social media results will depend on it!
There are many factors that determine the success of a digital media influencer. The way they interact with their followers, the content they post and how they monetize their social media platforms are some of the key factors to consider when choosing an influencer.